BREAKING: Preliminary ruling by UK regulators supports approval of ActiBlizz acquisition

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In a post on its official websiteThe UK regulatory body, the CMA, revealed that Initial result About the Activision acquisition of Blizzard.

According to the agency, it doesn’t make economic sense to make Call of Duty an Xbox-exclusive game, which has already been shared by Microsoft, hence, the early decision. Activision is very positive about the approval of the Blizzard acquisition. In addition, the body also confirmed that the purchase will not reduce competition in the United Kingdom. Check:

“Having carefully examined the new evidence and with the extensive information gathered prior to issuing these provisional findings, the CMA Inquiry Committee has updated its provisional findings and has provisionally concluded that, overall, the transaction will not result in a substantial dilution. Competition from gaming in the UK.“

“The most important new evidence presented to the CMA concerned Microsoft’s financial incentives to develop Activision’s games, including Call of Duty (CoD), exclusively for its own consoles. While the original CMA analysis indicated that this strategy would be profitable under most circumstances, the new data (which provides better insight into players’ actual buying behavior) indicates that this strategy would be significantly unprofitable under any plausible scenario.“

“Based on this, the updated analysis suggests that making CoD exclusive to Xbox post-contract would not be commercially viable for Microsoft, but Microsoft would have an incentive to continue making the game available on PlayStation. The CMA is continuing its investigation and is expected to issue its final report by April 26, 2023.“

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