Bradesco Saúde reinforces the focus on women – Saúde

Women make up more than half of Brazil’s population and are gaining more space in the older age groups. According to data from the Brazilian Institute of Geography and Statistics (IBGE), there are 78.8 men for every 100 women in the population aged 60 and over; Over the age of 70, there are only 71.8 men for every 100 women.

In addition to living longer, girl group It has a different journey in life, which includes unique processes from the onset of puberty, to the moments it can include Maternity and menopause. Biological changes that challenge a woman’s physical and emotional health and that require special care. Recognizing this fact, the Happy Bradesco Offers many initiatives focused on Prevention and healthy living, so that they can enjoy each stage in high quality. Among the actions that contribute to a woman’s health journey, one that stands out is Together for healthwhich combines a series of special monitoring programs for policyholders, such as Nutritional guidelinesHey pregnancy programme and that of Psychological health.

In the care network, the performance of the Meu Doutor Novamed Clinics of the Bradesco Seguros Group stands out. in them, Comprehensive patient care It is coordinated by a family physician and a multidisciplinary team of specialists. Focusing on prevention, from Primary health care model (APS), Meu Doutor Novamed has initiatives such as the Meu Care Program, where patients are monitored individually, comprehensively and continuously.

“Together for Health initiatives are encouraged Quality of life based on healthy attitudesAims to Physical and emotional well-being. In the care network, the model focuses on primary care, represented by the performance of the Meu Doutor Novamed clinics, and also makes an important contribution to this goal, through Focusing on prevention and seeing the patient with all his needscomments Taylor Jorge, director of Bradesco Saúde.

The idea that guides the initiatives is that everything stages of a woman’s life It can be experienced safely, from puberty and the insecurities it generates, through motherhood that requires special care, to peak age, which occurs between 45 and 55 years of age.

An essential aspect of the invasion of A Long life with quality in the ban. It is important to undergo medical examinations and follow-up. And also self-care cultivation with a healthy lifestyleWith good sleep habits, a balanced diet and the inclusion of physical activities in the routine,” says Thai Jorge.