a Auchan Retail Portugal It invested about one million euros in its new health services Ochan careIn partnership with Knok, a platform specializing in digital health. The service offers health plans and individual consultations. The investment comes months after the establishment of the My Auchan Saúde e Bem-Estar store.
The central concept of Auchan Cuida is to offer a subscription model that provides general and family medicine video consultations by appointment within a maximum period of 90 minutes.
The primary focus of this service is not only the provision of traditional medical services, but also includes access to mental health counselling, such as psychology and psychiatry, as well as nutrition.
In the field of nutrition, the retailer highlights its 360-degree nutrition solution (where, after a nutrition video consultation, the customer can, if he wishes, be accompanied in his purchases by a nutritionist in Auchan stores and participate in healthy cooking workshops for free).
Auchan Cuida intends to add new services throughout the first year and, after that period, integrate the physical environment to provide a unique physical experience.
“At Auchan, we believe that the revolution in healthcare begins with innovation and commitment to new concepts. With the health and well-being of our customers as a priority, together with Auchan Cuida we are shaping the health of the future, offering a unique and accessible platform for everyone,” says Pierre-Olivier Delpierre, Director of New Concepts at Auchan. Retail Portugal: “Distinguished by its digital approach, this service positions itself as a future player in healthcare services.”
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