Apple encourages users of the company and its devices to use the latest equipment and, more specifically, to upgrade older iPhone models.
On the company's new advertising campaign websiteApple compares various older models in the iPhone line with the latest iPhone 15, 15 Plus, 15 Pro and 15 Pro Max.
The site offers a comparison between different models and their features, so users can evaluate what they are missing by not upgrading their devices to a newer model.
The company highlights some of the key points that users benefit from upgrading to the latest version of the device, with improved features at the top of the list of concerns.
At the same time, this campaign aims to be a way for Apple to provide clear information about the improvements users will make when they change their devices. It should be remembered that many Apple device users were not satisfied with the newer models, as they have minor changes compared to previous models in the line – but they can still be a good option for those with older models or those who have them over 23 years old.
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