After all, is Gmail going away? Understand the rumors and what Google has to say

Recently, a rumor appeared on social media, especially on X (formerly Twitter), that caused some buzz: a message suggesting that… Google Gmail will shut down on August 1, 2024.

According to this incorrect information, from that date onwards, it will no longer be possible to send, receive or store messages through the Service. The justification given will be Google adapting to new trends in the digital scenario and developing new communication platforms.

The expression “sunset” was used in the message to refer to the supposed shutdown of Gmail, an enterprise term that refers to the gradual termination of the service. However, this news sparked unnecessary anxiety, as it was quickly refuted: Gmail officially confirmed that the service would remain active, dispelling any doubts about its closure.

Changes in Gmail, but not the end

Despite the rumours, gmail He's not saying goodbye. In fact, the service is going through a period of transformation. Gmail is central to the Google ecosystem, serving as an access and authentication key for many of the company's other services, including the Android operating system.

Additionally, Gmail has an impressive user base of approx 1.8 billion people Use of the service in 2022. This not only demonstrates its popularity, but also its strategic importance for Google, especially considering the revenue generated from personalized advertising.

Google recently announced changes to Gmail, such as discontinuing the basic HTML version and opting for a more complete and advanced version of the service. Additionally, Gmail has a built-in feature artificial intelligence Through the platform twinseeking to further improve the user experience.

Google reputation

Although the news of Gmail shutting down is unfounded, the public reaction can be attributed to Google's history of starting and eventually stopping various projects. This includes services like Stadia and Google Pay. However, in the case of Gmail, there is no reason to worry.

The origin of this false story about Gmail shutting down has not been made clear, and may be an attempt to generate buzz on social media or just a way to generate engagement.