People doing their Christmas shopping in-store, rather than online, might not be able to get a refund if they change their minds.
Hertford-based Consumer rights site Which? says the retailer decides their own returns policy so it's best to check it in case you can't get your money back.
It says shopping online means people are legally entitled to a full refund if you change your mind within 14 days.
Which? asked more than 2000 people about their Christmas shopping plans and their understanding of shopping rights, finding that more than half (52%) of them incorrectly thought you always have the right to return an unwanted product bought in person in-store for a full refund. This has increased from 42% in 2016.
Retail experts are advising shoppers to do their research and check retailers’ returns policies before making a purchase in-store this Christmas.
Alex Neill, Which? Managing Director of Home Products and Services, said: "Don’t let indecision or unwanted gifts spoil your festive cheer, make sure you know your return and refund rights before you hit the shops.
Most of us have bought something that we later want to take back, so do your research and check the retailers’ returns policies to avoid a nasty surprise".