Most of us might automatically reach for the breakfast cereal that we find the tastiest or THINK is the healthiest.
But, scientists at the University of Hertfordshire are testing out a new approach which could help shoppers work out which wholegrain foods are best for us.
At the moment some snacks containing high levels of fat or sugar can be labelled as wholegrain, meaning they appear to be healthier than they are.
Writing in the online journal, 'Public Health Nutrition', Researchers say a carbohydrate-to-fibre ratio would be better in helping to identify foods that have good nutritional value - in addition to the current traffic light system.
Researchers Bahar Ghodsian and Angela Madden have found that wholegrain foods with a carbohydrate: fibre ratio of less than 10:1 tend to be the lowest in fat, sugar and salt.
A total of 266 breakfast cereals and 162 breads sold at the four major UK supermarkets were identified as meeting this criterion and their nutritional quality was compared with the Food Standards Agency traffic light system. Breads which met the criterion typically contained medium fat, low saturated fat, low sugar and medium salt whilst breakfast cereals typically contained medium fat, low saturated fat, high sugar and low salt.
The benefits associated with eating wholegrain ingredients include reducing the risk of cardiovascular disease (CVD), type 2 diabetes and many cancers. However, wholegrain intake in the UK remains low with 45% of the population eating less than one serving per day and 18% eating none over a four-day period.
Dr Angela Madden, Lead for Nutrition and Dietetics at the University of Hertfordshire who supervised the project, said "In the UK, the average intake of sugar is higher than recommended and average intake of fibre is less than recommended. There is lots of information in the media about sugar but people often forget about fibre and it is important to consider both of these, especially in foods like breads and cereals.
A public health initiative is clearly needed to substitute foods containing whole grains for those containing significant amounts of refined grains in order to improve health, save resources and reduce mortality.
Our work shows that using the carbohydrate:fibre ratio helps to identify foods that have good nutritional value. It supplements the existing front-of-pack traffic light labelling currently in use. We suggest that food manufacturers should consider adopting this approach to help consumers".